B.B.A. Media Management
B.B.A. Media Management Course is aimed at Media professional and aspirants seeking to build management careers within the growing media and content industries.This course is designed to help aspirants/students to cope Well in rapidly evolving and increasingly complex world of media industry,thus enabling them to devise solutions to a wide range of commercial and organizational problems.
Medium:English
Duration:Three Years
Eligibility:A Pass in Pre-University / 10+2 Examination or an Equivalent Examination
FIRST YEAR
Part-I Language1:Hindi/Tamil/French/Telugu
Part-II Language2:English(prose and Composition)
part-III 1:Introduction to Modern Business Statistics and Media Business
2:Understanding Mass Communication and Media Streams
3:Information Technology to Office Automation Tools-Lab-I
4:Computers Applications for Business-Lab-II
SECOND YEAR
part-I 1:Principles of Management
2:Micro and Macro Economics with Media Economics
3:Production and operation Management
4:Management of Publishing Media Stream
5:Business Communication and soft skills-Seminar-Lab-I
6:print and Publishing Industry-Lab-II
THIRD YEAR
part-III 1:Human Resources Management and Organizational Behavior
2:Management of Electronic and Entertainment Media Stream
3:Corporate Strategy and Media Business Laws
4:Basic Accounting and Financial Management
5:Film and Broadcast Industry Lab-I
6:Microsoft(MS)Project
